YOUTUBE PLAY. A BIENNIAL OF CREATIVE VIDEO.
Design by Jeff Baxter adapted from a photograph by David Heald
© Solomon R. Guggenheim Foundation, New York, 2010
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YOUTUBE PLAY. A BIENNIAL OF CREATIVE VIDEO.
Design by Jeff Baxter adapted from a photograph by David Heald
© Solomon R. Guggenheim Foundation, New York, 2010
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YOUTUBE PLAY. A BIENNIAL OF CREATIVE VIDEO.
Design by Jeff Baxter
Courtesy of Google
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Nancy Spector
Deputy Director and Chief Curator
Photo: Lina Bertucci
© The Solomon R. Guggenheim Foundation, New York
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The Internet doesn't merely function as a global network for the dissemination of information and news. It is also the worldwide forum for creativity in which anyone who owns a computer and has access to the Internet can become active. In contrast with the World Wide Web, the art scene is considered to be "exclusive," largely determined by hierarchies and personal networks from which many feel excluded. In order to help counteract this impression, the New York Solomon R. Guggenheim Foundation together with YouTube has initiated a biennial for creative videos. YouTube Play is a project that basically anyone with a video camera can take part in. The goal of the initiative is to discover works that depart from the conventional forms of the medium. Eligible are videos of any kind, whether they're animated, narrative, or abstract films. The concept is to expand the medium's borders with innovative, original, and surprising works.
"With this online global initiative, we're not looking for what's 'now,' we're looking for what's next," said Nancy Spector, Deputy Director and Chief Curator of the Guggenheim Foundation. "In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video." A team of Guggenheim curators will select up to 200 videos that can be shown in YouTube Play. >From that group, a jury of prominent artists, film makers, and designers will choose up to 20 videos for a presentation in the Guggenheim Museum in New York. The works will be shown from October 21 through October 24, 2010 in the Tower 2 Gallery there, and later at the Deutsche Guggenheim in Berlin, the Guggenheim Museum in Bilbao, and the Peggy Guggenheim Collection in Venice. And, of course, a global audience can view the selected works on YouTube Play.
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